Your passion may be making videos, designing buildings, or playing basketball. Whatever your skillset and interests, there’s a business side to the equation! Think about it — business is part of the language we use when we talk about the entertainment industry, project financing, and sports marketing. Everything has a “business” side to it — every industry needs accountants, marketers, managers, financial analysts, and technology support staff ... in other words, business majors! Business as a field of study is very practical — it is the study of applying ideas to create or add value to a product or service in order to generate a profit. Business majors learn how to research information using quantitative skills, and then develop ideas based on that information to solve problems. The business also involves people — customers and employees — so communication and interpersonal skills are vitally important as well. In addition to the general education courses that all UH students take for a degree, the Bachelor of Business Administration (BBA) degree at the University of Houston includes instruction in computer technology, basic accounting, economics, business math, statistics, public speaking, business law and ethics, and globalization.
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